EKOTEK Soluciones Medioambientales

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Implementation of SCP Practices and sustainability schemes in the MSMES of the tourism sector in Kazakhstan

Objectives

The Tourism Sector in Kazakhstan suffers from the absence of quality and sustainability standards, poorly planned facilities, climate change devastating consequences on natural resources, low-skilled human resources, limited understanding of Tourism Sector by financial institutions, and insufficient destination marketing and promotion. The objective of this project is to boost the transformation of Kazakhstan towards a green economy by enhancing the sustainability and competitiveness of the Tourism Sector. To this end, the project will (i) better equip MSMEs to seize opportunities for green business development; (ii) promote green consumption and better informed public and private consumers; (iii) advocate for clearer and more efficient Sustainable Consumption and Productions (SCP) policies; and (iv) make green financing more accessible to MSMEs. .

Results

To properly address the needs and constraints of the target groups, the action will promote SCP through integrated approaches by: (i) providing MSMEs with technical advisory services on resource efficiency and tourism sustainability schemes; (ii) supporting MSMEs on access to finance and business management; (iii) reinforcing business services providers’ capacities on existing mechanisms to support SCP uptake by MSMEs; (iv) increasing market demand for sustainable tourism through consumer awareness raising campaigns; and by (v) engaging policy makers and financing institutions for an enabled business environment for SCP. The main expected results of this project are to: (a) improve the sustainability and resource efficiency in the MSMEs of the Tourist Accommodation Sector in Kazakhstan; (b) promote green commercialisation and consumption by implementing Travelife sustainability certification system in the MSMEs of the Tourism Sector of Kazakhstan; (c) increase the awareness and commitment of governmental institutions and financing bodies in SCP practices and Sustainable Tourism benefits; (d) create a panel of experts on SCP practices, sustainability schemes and marketing strategies to foster the continuation of these practices once the action is finished.